Frequently Asked Questions

Why go online?
What are the advertising benefits?
What are the sales benefits?
What are the customer relation benefits?
What are the promotion/public relation benefits?
Will cybermarketing replace my traditional marketing?
What are some ways to enhanced my traditional marketing?
Will we still realize a savings after we factor in the online costs?
What are the cost benefits?
Why outsource web design?
What are some of the typical web issues that ACS addresses?

Why go online?
The Internet is no longer a luxury or play area.  More and more businesses go online each day---your competition may already be going after your market share.  The Internet allows you an immediate marketing presence reaching a global audience of an estimated 50 million users.

What are some of the benefits?
Advertising Benefits:
You can use your current printed material, or we can custom design Internet marketing material to be incorporated with your overall marketing plan.  Unlike traditional media, the Internet allows frequent,
immediate and inexpensive updates.  Complete product catalogs can be accessed by your customers.

Sales Benefits:
The Internet allows you to reach a global audience 24 hours a day, 7 days a week, without additional staffing or overtime.  Interactive order forms allow your customers to place orders online.  E-mail links can be established so your customers can easily reach your key personnel and sales department.  Ongoing surveys can
be conducted which allow you to watch for trends and track activity.

Customer Relation Benefits:
More and more of your customers are online and acclimated to the web.  They rely on the web's ability to give the 24 hour access to products and services.  FAQ (Frequently Asked Questions) pages answer most of the basic details about your product or service.  Optional hyperlinks to related sites or pages depict your
knowledge of the customer's needs and the industry as a whole.

Promotion/Public Relation Benefits:
Everywhere you turn today, you here So&So.com. Listing a URL of YourCompany.com presents you as a progressive and easily accessible.  Your URL can be used in your traditional media and marketing materials.  Ongoing press releases, news announcements, and financial reports, and stock quotes promote return visits.

Cost Benefits:
The Internet provides a cost-effective method of promoting your business and marketing your product or service.  You can reach a global market without additional staffing.  Our off-site hosting service, complete marketing plan, and web design/maintenance programs save you costs of hardware, software, and the
personnel to manage it all.

Will cybermarketing replace my traditional marketing?
No, cybermarketing does not replace direct mail, special promotions, telemarketing, etc.  Nor will it produce instant cash sales.  Cyberspace should be used as a communications tool to enhance your current marketing efforts.  Your online area should be promoted in all of your printed materials, and your printed materials should be made available online.

What are some ways to enhance my traditional marketing's?
Market more effectively to your existing customers: Provide literature such as product brochures, technical specs,add-on products, and answers to questions your sales and support staff answer over and over every day.

Offer service and support to customers, sales reps, and distributors:
Your existing staff can offer support 3-4 times as many people using the same resources.  FAQ's and product updates online greatly reduce phone time and allow reps, distributors and other field staff the luxury of checking in at a convenient time.

Market more effectively to prospects:
It costs nothing extra to generate new customers who either find you or are referred to your site.  Gathering visitor information is a cost-effective way to add to your database and possibly make sales.

Will we still realize a savings after we factor in the online costs?
Most of the development dollars have already been spent on existing marketing materials.  If approached as above, the cost for time online is far outweighed by the savings in personnel, mailing, and phone expenses alone.  That's before you even factor in the advertising and public relation costs.

Why outsource web design?
Practically anyone can use a ready-made program to create a web page and follow simple instructions to put in online. However, it takes time and experience in web design and the Internet to create an effective web site, which will meet your company's objectives.

What are some of the typical web issues that ACS can address?
ACS keeps up on current and upcoming software and hardware technologies.  We test your page in various
browsers, look at the color and background effects, test layout and navigation for use friendliness, use the most effective image generation for minimal download time, use client side (clickable) images and maps, and
register you with the most popular search engines and directories.

All of these procedures are ever-changing--ACS makes the time and product investment that keeps you current with those changes